The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of marketing and traditional business. I have observed that funnels for Internet business are becoming increasingly popular.
People want to learn more about the marketing concept and the ways it could be used in their online business marketing efforts. Continue reading to learn more about the sales funnel to effective Internet marketing.
The Sales Funnel: What is it?
A marketing funnel isn't an actual funnel. For this marketing concept, "funnel", is used to visualize and explain the entire process of selling. Since it has a broad opening for customers who are "Unqualified Prospects" at the top, and an even smaller opening to convert sales at the bottom the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. They are those who may require your services or products however haven't been contacted by you before. After many phone calls, sales and promotions later, you have reached people who have bought your products or services.
Another reason the concept of the lead generation funnel works is that it makes it possible to track your prospects' actions throughout the expanded sales process. Using the sales funnel, through finding out the number of qualified prospects at each point of the process, it's possible to predict the amount of prospective customers who'll, after a while, become actual customers.
A sales funnel will aid you in determining the areas where your sales strategy fails or succeeds or if your marketing campaign is not getting enough prospects. This will help you decide the best place to focus your efforts to ensure that sales are at the correct level and that you are meeting your the marketing objectives. It is used to gauge and manage the customers sales process.
The Sales Funnel Top Front or End
The top part of your sales funnel will require continuous testing and will be the most active. You'll discover virtually limitless front-end strategies that are limited only by your creativity and resources.
The main objective of the front-end is going to be to draw potential customers and turn to buyers later on in the selling process.
When a prospect decides to sign up or purchases the product or service you provide, they are "qualified". This is where the prospective customer, or "Unqualified Prospect", becomes a qualified lead. They've taken action which suggests they might be interested in your product or service.
For your front-end to be efficient, you need to drive targeted traffic to your site, blog, or squeeze page. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the most effective ways and tools to accomplish this.
There are a variety of methods to "qualify" an "unqualified prospect. The most effective is the squeeze page. You can provide something of value that is connected to your service or product that they are able to get for free or at a drastically discounted price in exchange for their email. Products included include newsletters, video ebooks, eBooks, email courses, and other related reports.
So we see that the front-end of the sales funnel is the place where folks are drawn to your sales funnel. What about the back end?
The Bottom of The Funnel: The Back-End
The bottom, or back end of the sales funnel are where the majority of sales and profits occur. It usually contains your higher priced products. They are generally appropriate to the same market however they are delivered in a different format such as video, audio, live interaction or private consultation.
The main difference between front-end and back-end is the kind of client, and also the price of the product or services that are offered.
It's the case that only a small percent, maybe 1-2% of the total number of people who enter your front-end will end up in your back-end. Because a few people will invest more, that's fine.
Front-end products and services might be priced at less than $100 however back-end services, products and products typically cost between 100 and 1000 dollars. This means that the bottom of the sales channel also called the back-end, is the most important source of revenue.
Like I said, the sales funnel may be as simple or as complicated as your creativity or resources allow.
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